Apple and Google started off as what looked like a perfect merge of two enormous power houses. But, now both are competing against one another. Apple and Google at war…two powers at war…whats new?
Three years ago, Eric E. Schmidt, the chief executive of Google shook hands with Steven P. Jobs, Apple’s co-founder, to help him promote the iPhone.
Both companies were excited to bring the new and exceptional gadget, the iPhone to never seen before standards. Apple used Google’s search engine and mapping devices to the phone. Apple used Google but feels betrayed.
The merge began with a lot of hope for a better future but now the warmth between the two has curtailed. They immersed between a gritty battle over the shape and prospects of mobile computing and cellphones. In the last six months, Jobs and Schmidt have clashed over acquisitions, patents, directors, advisers and iPhone applications.
Apple sued HTC, the Taiwanese maker of mobile phones that run Google’s Android operating system, arguing that HTC had violated iPhone patents. This marked the start of a legal assault by Apple on Google itself, as well as trying to slow Google’s plans to extend its dominance over mobile devices.
Apple believes devices like smart phones and tablets should be tightly controlled and all the apps should only be bought from the Apple store. But, Google shares a different outlook on smart phones and wants users to freely roam the web for apps that work on many devices.
Mr. Jobs believes that Google has crossed lines of friendship and violated the alliance between the companies by producing cellphones that physically, technologically resemble the iPhone, like the G1. 
Google is infused with competition and their promotion of the Android is for the sole purpose to keep its hold in the mobile world. And Google doesn’t stop short there because this year they will be developing an operating system for computers, which we all know is Apple’s main business.
Eventually, Google plans to offer Chrome OS for laptop and desktop computers, which will inevitably put the companies in a deepened battle.
Neither company is each other biggest rival because both are looking to destroy Microsoft. But, being in power means destroying the main shark and also the fishes that have possibility to take over.
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